The Advanced Reality lab (formerly the Advanced Virtuality Lab) at the Sammy Ofer School of Communication, directed by Dr. Doron Friedman, studies human-machine confluence. Digital technologies are playing an increasingly active role in human life, and we are interested in studying this process in a broad multi-disciplinary perspective. Thus, our projects spans neuro-engineering, social science, computer science, culture studies, and collaboration with industry.
Our research is focused on direct brain-computer interfaces (BCIs), based on both functional magnetic resonance imaging (fMRI) and electroencephalogram (EEG). Our BCI is most often used to control virtual reality, mixed reality or robots. In addition, we are studying the effects that such interfaces have on individuals, and the long term impact on society.
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