The curriculum focuses on new media and its influence on information, communications, consumers and journalism. Alongside courses providing updated theoretical information, students are offered practical workshops and seminaries that enable them to gain professional experience while still in school with leading professionals. The program offers three specializations: Persuasive Communications, Visual Contents and Interactive Communications. On their last year of school, all students participate in an annual project. The school operates a software learning center designed for students who wish to acquire professional skills in an advanced technological world that are not taught in academic studies. The IDC also aims to admit students who have difficulty paying tuition and helps then with scholarships. The degree can be studies in English with students from all over the world.
Each specialization studies include theoretical courses, workshops and practical projects. The school is equipped with advanced technology and communications systems, including:
• TV studios
• Radio production and broadcast studios
• Post Production Studios
• Media lab
The Sammy Ofer School of Communications offers a student exchange program to its third year students. This is a unique program in the area of communications studies in Israel, in terms of the opportunity to be exposed, as early as the first year of school, to leading communications programs in the West and in Asia.