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Prof. Orit Tykocinski

Prof. Orit Tykocinski

Baruch Ivcher School of Psychology

Contact Details

Phone: 972-9-9602832
LinkedIn Page: LinkedIn Page


My research focuses on two effects which illustrate the role of counterfactual thinking in decision making. The inaction inertia effect involves avoidance of action as a tactic of avoiding anticipated regret. The retroactive pessimism effect represents an attempt to deal with disappointing outcomes by blocking counterfactuals and changing the likelihood of the outcome post-facto so in retrospect one can find comfort in the belief that failure was unavoidable. In addition I am also interested in the role of affect and magical thinking in evaluating risks, and purchasing insurance.


Ph.D., New York University (NYU)