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Dr. Noam Lemelshtrich Latar

Dr. Noam Lemelshtrich Latar

Sammy Ofer School of Communication

Contact Details

Phone: 09-9527609


Noam Lemelshtrich Latar is the Founding Dean of the Sammy Ofer School of Communications at IDC Herzliya (the first private academic institution in Israel). He served from 2009 to 2012 as the Chairperson of the Israeli Communications Association, (which groups all media researchers in the Israeli Universities and Colleges) and as member of the governing body of the Israeli Press Council as of 2011. Lemelshtrich Latar received a Ph.D. in communications from MIT in 1974 and M.Sc. in engineering systems at Stanford in 1971. He was among the founders of the Community Dialog Project at MIT, experimenting with interactive TV programs involving communities through electronic means. From 1975 to 2005 Lemelshtrich Latar pioneered the teaching and research of new media at the Hebrew, Tel Aviv, and Ben Gurion Universities. From 1999 to 2005 he was involved in the Israeli high-tech industry helping to establish several communications startups in cognitive enhancement, data mining of consumer choices and home networking. In 2005 he joined IDC Herzliya Israel as founding Dean of a new school of communications. His current research interest is in digital identities AI decision-making and journalism and Cyber Advocacy.

Founding Dean Responsibilities included:

Creation of the school's vision and academic program and receiving the Israeli government full academic accreditation; planning of the technological infrastructure which includes TV ,Radio, Audio Visual and Virtual studios, a twenty stations newsroom, post production facilities; creation of research laboratories and centers including a new media innovation laboratory (MiLab), a research center for the study of the psychology of the internet, a virtual world laboratory, and a media online advocacy center; hiring all academic and professional personnel and establishing all relevant academic committees.

Lemelshtrich Latar papers pioneering the iPhone and iPad and Samsung Screen Feedback Communications Devices:

The paper "Screen Feedback From Home Terminals" published in "Talking Back: Citizen Feedback And Cable technology" De Sola Pool ,MIT Press 1973 was the first pioneering paper calling for the use of the entire screen of the communications devices by a hand touch for feedback in the areas of politics, social activities, education and services . Several technologies available at the time for screen feedback were outlined. These concepts are now being employed by companies like Apple, Samsung and others. The 1973 paper provides the guidelines for using the entire screen for feedback outlining the human ergonomic advantages while analyzing the political and economic contexts. One of the advantages described in the paper of the screen feedback is that it allows the projections of the entire key boards on the screen while these being adapted to the specific users. It allows groups not fluent in reading texts to project icons or pictures for communications. The political and commercial advantages were discussed.

The paper Two Way Communications; Political and Design Analysis of a Home Terminal, Sage Research Papers in Social Sciences, Series 90-011 Vol 2, 1974 discusses the political implications of the design features of a two way communications process and describes a first ever experiment in designing feedback responses for a two way public participation in a discussion on Television.

Membership in editorial and academic committees in journals and conferences:

Innovation Journalism, Publications Series
Editorial Board
Stanford Center For Innovation Journalism
Stanford University, Palo Alto, California

JRE (Journalism Research and Education)
Editorial board
IAMCR (International Association for
Media and Communications Research)

Science and Communications Annual Conferences
Research conference editorial board
Israeli Academy of Sciences and Humanities

Journal of Media and Communications History
Scientific Comitee
Tel Aviv University
Tel Aviv Israel

Selected publications on Interactive Communications:

State New Diplomacy in Social Networks, Lemelshtrich Latar N; Asmolov G , Gekker A. New Diplomacy Joint Conference USC & Bar-Ilan University, Bar-Ilan: Feb 2011

Artificial Intelligence Digital Identities and the Freedom of the Press, Lemelshtrich Latar N&Nordfors D, in Kesher, Journal of Media And Communications History, Tel Aviv University, vol 41 p22, Winter 2011 ISSN 0792-0113 (Hebrew)

The Future of Journalism: Artificial Intelligence and Digital Identities, IAMCR Conference paper, Portugal, JRE ,Journalism Research & Education journal, July, 2010. Lemelshtrich Latar, N and Nordfors, D.

State Cyber Advocacy The Herzlyia Conference paper, IDC, Institute for Policy & Strategy, 2010. Lemelshtrich Latar, N ,Asmolov, G. and Gekker, A.

Digital Identities and Journalism Content: How Artificial Intelligence and Journalism May Co-Develop and Why Society Should Care Innovation Journalism, Vol. 6, Num. 7, 2009. Stanford Research Center of Innovation Journalism Lemelshtrich Latar, N and Nordfors, D.

Personal Psycho Social Web Derived DNA & Cybernetic decision making: 2004. Burda Center for Innovative Communications publication: ICA paper New Orleans) Lemelshtrich Latar, N.

The Expression of Opinions through the New Electronic Mass Media: an Experimental and Cybernetic View In Robotics, Control and Society, N. Moray, WR. Ferrel, & WB/ Rouse eds., pp: 187-202, Taylor & Francis Ltd., 1990. Lemelshtrich Latar, N.

Two-Way Communications: Political and Design Analysis of a Home Terminal Policy. Research Series, Sage Publications no 90-011 vol 2, 1974. (Sponsored by the Center for Policy Research , Columbia University, New York.) Lemelshtrich Latar, N.

Screen Feedback from Home Terminals In Talking Back: Citizen Feedback and Cable Technology, I. de Sole Pool eds., pp: 191-219, M.I.T. Press, Cambridge, Mass., 1973. Lemelshtrich Latar, Noam

Other management activity:

1974- 1999 CEO and Chairman of an industrial company in the area of water conservation with global joint ventures and projects including in third world countries. The company developed and owned many water conservation patents. ( this in parallel to teaching and research at Tel Aviv and the Hebrew Universities in the area of New Media)


Ph.D., MIT