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Prof. Barak Libai

Prof. Barak Libai

Arison School of Business

Contact Details

Phone: 09-9602407
Fax: 09-9602828


Prof. Barak Libai is a professor, and the head of the marketing group,at the Arison School of Business at the Interdisciplinary Center (IDC), Herzliya, Israel. Previously was a faculty member in the Faculty of Management at Tel Aviv University, at the Industrial Engineering and Management faculty of the Technion - Israel Institute of Technology, and a visiting Prof. at the MIT Sloan School of .

His research deals much with customer social effects such as word of mouth, and their effect on the profitability of new products and brands, factors that affect profitability in the growth of markets for new products and brands, and the value of customers and products. He has published in journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Service Research and the International Journal of Research in Marketing, among others. He has won several teaching awards, and numerous research prizes from organizations such as the Journal of Service Research, the Marketing Science Institute, The American Marketing Association, the International Journal of Research in Marketing, Journal of Marketing, ICIS and ESOMAR. He is on the editorial review board of several high-level academic journals and was on the academic advisory board of the Word of Mouth Marketing Association. He teaches courses on marketing management, customer management, social networks marketing and brand management.


Ph.D., The University of North Carolina at Chapel Hill

Major research and teaching fields