Prof. Barak Libai is on the marketing group of the Arison School of Business at the Interdisciplinary Center (IDC), Herzliya, Israel. Previously was a faculty member in the Recanati Graduate School of Business, Faculty of Management, Tel Aviv University, at the Industrial Engineering and Management faculty of the Technion - Israel Institute of Technology, and a visiting Prof. at the MIT Sloan School of Management
His research deals much with customer social effects such as word of mouth, and their effect on the profitability of new products and brands, factors that affect profitability in the growth of markets for new products and brands, and customer relationship management. He has published in journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Service Research and the International Journal of Research in Marketing, among others. His research on the economic consequences of customers' interactions have won prizes from the Journal of Service Research, The Marketing Science Institute, The American Marketing Association, the International Journal of Research in Marketing ICIS and ESOMAR. He is on the editorial review board of several high level academic journals and on the academic advisory board of the Word of Mouth Marketing Association. He teaches courses on marketing management, customer centric marketing, social networks and Branding.