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Course List

Program Courses and Mandatory Workshops:

Yearlong (10 Credits)

• Venture Creation A and B – Adv. Liat Aaronson
• Entrepreneurship Workshop – Adv. Liat Aaronson
  • Semester-long (8 Credits)
    • Managing New Products and Services – Dr. Eyal Maoz
    • Entrepreneurial Marketing Strategy  – Dr. Eyal Maoz 
    • Entrepreneurship in the New Economy – Mr. Eden Shochat / Ms. Karin Levi
    • Legal Aspects of Entrepreneurship – Dr. Ayal Shenhav, Adv. and Adv. Liat Aaronson
    Strategic Thinking - Prof. Yair Tauman

    Supplementary Non-Credit Enrichment:
    Financial Statement Analysis for Technology Companies – Dr. Amir Guttman
    Startup Budgeting – Mr. Ran Shnaidman
    Israeli Economic Environment – Dr. Yossi Bachar
    Innovation Strategy – Ms. Galya Racine
    Innovative Business Models – Mr. Yoni Cheifetz
    Business Positioning Strategy – Mr. Michael Emery
    Vision and Values – Ms. Lorraine Tuffias
    Leadership and Team Dynamics – Dr. Amir Kfir
    Effective Communication – Ms. Abigail Tenembaum & Mr. Michael Weitz
    Negotiation Skills – Mr. Michael Tsur, Adv.
    Branding and Visuals – Ms. Sharon Mass and Ms. Ronit Peled
    UX-UI– Dr. Yaakov Greenspan
    New Models for Financing Entrepreneurial Ventures  Dr. Dan Marom

    Students in the Zell Entrepreneurship Program must complete all of the required

    courses for the program (18 semester hours).