Venture Creation, or the process of creating an innovative new business venture, is the crux of the Zell Program. The intensive field study course is complemented by courses and workshops specially- designed to assist in developing a new startup venture and instilling an entrepreneurial mindset.
Venture Creation Field Study
Adv. Liat Aaronson
Students work in teams with the guidance of business advisors and faculty to develop a venture from the inception of an idea to the launch of a viable business. Relying on the Lean Startup Methodology and in particular the Lean Canvas, students are urged to ‘Get out of the building’ and undertake customer discovery and validation.
New Products and New Product Development
Dr. Eyal Maoz
This course is designed to present a comprehensive framework for analysis, strategy formulation and tactical marketing decision-making for new ventures and products based on a value approach, whereby the creation of value for customers, strategic partners and for the company itself is considered to be the ultimate goal of the marketing process. The second part of the course guides students through qualitative and quantitative concept testing and the formulation of a feasibility study.
The revolution brought about by the Internet has led to the creation of new business and marketing models with immense opportunities. This course deals with various issues, including: market sizing, go-to-market strategies and business model innovation in the context of new media ventures
New Media Entrepreneurship
Mr. Eden Shochat
Legal and Tax Aspects of Entrepreneurial Ventures
Dr. Ayal Shenhav, Adv. / Ms. Liat Aaronson, Adv.
This course introduces students to the major legal issues that confront an entrepreneur when starting a new business, including the proper form of incorporation, intellectual property law, the legal structuring of entrepreneurial transactions and the governmental regulatory environment.
Entrepreneurship Workshop and Study Abroad Trip
Ms. Liat Aaronson, Adv.
This workshop exposes students to the entrepreneurial ecosystem through guest lectures by entrepreneurs and professionals from the business community as well as through case studies. The workshop includes a 14-day study trip to the U.S., during which students learn from the experience of world-renowned entrepreneurs, visit leading companies and participate in a specially-designed workshop at the University of Chicago’s Booth School of Business.