The 10th Annual Herzliya Conference has put the issue of Israel's de-legitimization in its core. The Asper institute for New Media Diplomacy has conducted a considerable effort for supporting both the discussion and the effort to enhance its effects.
Israel's de-legitimization is a problem that continues to worry Israel supporters around the globe. As recent report by Tel-Aviv based think-tank, the Reut Institute, states:
"In the past few years, Israel has been subjected to increasingly harsh criticism around the world, resulting in an erosion of its international image, and exacting a tangible strategic price. The Israeli-Palestinian conflict serves as the 'engine' driving this criticism, which peaked with and around the Goldstone report on Operation Cast Lead. In some places, criticism has stretched beyond legitimate discourse regarding Israeli policy to a fundamental challenge to the country's right to exist."
Previous projects of the Asper Institute (such as NoCamels or CoolIsrael) have put great emphasis on providing a countermeasure to the presentation of Israel as an abnormal country by presenting the colors behind everyday Israeli life and making people-to-people connection with users around the world. As IDC Herzliya's IPS (Institute for Policy and Strategy) approached us and requested our help in the upcoming Herzliya Conference, we have decided to try and convey our methods to Israeli decision makers and advocates.
The effort was made by:
Writing a policy paper on the State of Israel's conduct in New Media networked world titled "State Cyber Advocacy"
Presentation of the paper by Dr. Noam Lemelshtich Latar, Dean of the Sammy Ofer School of Communications, during the 2nd day panel "Winning the Battle of the Narrative: Getting the Message Out"
Planning and operating a New Media production and distribution center
Visit the Herzliya Conference website at: http://www.herzliyaconference.org/Eng