Replication Corner: Outline
Marketing is probably one of the fields
with the highest ratio of unsolved problems to researchers. This might be the
reason for the relatively low tendency to replicate results of others studies.
Nonetheless, as in any other field, replications are one of the building blocks
of the structures of knowledge. Replications are important for knowledge
accumulation, and for gaining greater understanding into new and/or important
created a new journal section, Replication Corner; researchers are invited to
submit replication notes along with data. The replication should be performed
for an important, interesting, or recently discovered phenomenon. This will be
the chief criterion of the review process and the decision to accept the
replication note. Replication Notes should be short - a couple of pages long.
Figures and tables will be posted online together with the data and will be
available for future use by scholars who wish to run meta-analyses or compare
It may be
important to stress that we encourage replications of behavioral as well as
quantitative phenomena. In any case, we are primarily interested in conceptual
replications rather than exact replications: that is, authors are
asked to replicate with a predefined deviation (e.g., added or relaxed
constraints, modified product category or range of parameters, etc.). This way,
the field can learn more about the relevance of the effect and, possibly, about
its boundaries and underlying mechanisms. This means that reports about
failures in replicating results are equally important for this corner.