International Journal of Research in Marketing (IJRM)

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM’s targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
 
IJRM is a broad journal that aims to be at the forefront of the field. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. Minor improvements of methods or theories will generally not be publishable in IJRM. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner. For non-native English speakers, the use of a copy-editor is strongly encouraged.


Insights into the International Journal of Research in Marketing​

Announcements 

IJRM special issues:



THEORY+PRACTICE OF MARKETING​

Guest Editors: Gregory S. Carpenter, Donald R. Lehmann


NEW Deadline: MARCH 1, 2015


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THE PATH TO DIGITAL CONVERSION

Guest Editors: P. K. Kannan, Werner Reinartz, Peter Verhoef


CLOSED!

(See full announcement here​​​)

 

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BRANDING IN A DIGITALLY-EMPOWERING WORLD

Guest Editors: Tulin Erdem, Kevin Lane Keller, Dmitri Kuksov, Rik Pieters


CLOSED!

...

CLOSED!


THE ENTERTAINMENT INDUSTRY

Guest Editors: Jehoshua Eliashberg, Thorsten Hennig-Thurau, Charles B. Weinberg, Berend Wierenga

(See full announcement here​)


CLOSED!​

MARKETING AND INNOVATION
Guest Editors: Gui Liberali, Stefan Stremersch, Roland Rust, Eitan Muller 


EXTENDED Deadline for submissionMARCH 15, 2014 - for special issue

(See full announcement h​ere​​​​​)​



News 


Joel C. Huber (Duke University) joins IJRM's Replication Corner.​


Replications


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AWARDS 2015


2014 IJRM Best Paper Award FINALISTS:

 

1. A simple method for estimating preference parameters for individualsBart D. Frischknecht, Christine Eckert, John Geweke, Jordan J. Louviere, Pages 35-48, Volume 31, issue 1

 

2. From academic research to marketing practice: Exploring the marketing science value chainJohn H. Roberts, Ujwal Kayande, Stefan Stremersch, Pages 127-140, Volume 31, issue 2

 

3. Choosing a digital content strategy: How much should be free?Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald R. Lehmann, Pages 192-206, Volume 31, issue 2

 

4. Gains and losses of exclusivity in grocery retailing, Katrijn Gielens, Els Gijsbrechts, Marnik G. Dekimpe, Pages 239-252, Volume 31, #3:​


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2015 Steenkamp Award for Long-Term Impact - groundrules​ and list of eligible papers​