Editorial Board

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM’s targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.


Editors:
 
 
 ​
Managing Editor:
The Interdisciplinary Center (IDC) Herzliya, Israel
Columbia University, USA
The Interdisciplinary Center (IDC) Herzliya, Israel
New York University, USA
 
 
Sassenheim, The Netherlands
 
 
Policy Board:
Marnik G. Dekimpe 

Hubert Gatignon
Tilburg University, The Netherlands,
and KU Leuven, Belgium
INSEAD, France
Donald R. Lehmann Columbia University, USA
Jan-Benedict E.M. Steenkamp University of North Carolina, USA
Erasmus University Rotterdam /
IESE, Spain

Area Editors (AE):
Kusum L. Ailawadi Dartmouth College, USA
Hans Baumgartner Pennsylvania State University, USA
Tammo H.A. Bijmolt University of Groningen, The Netherlands
Simona Botti​ London Business School, UK​
Eric Bradlow​ University of Pennsylvania, USA​
Bart J.J.A.M. Bronnenberg Tilburg University, The Netherlands
Amitava Chattopadhyay INSEAD, Singapore
Martijn de Jong Erasmus University Rotterdam, The Netherlands
Kristin Diehl​ University of Southern California, USA​
Bas Donkers​ Erasmus University Rotterdam, The Netherlands​
Peter S. Fader​ University of Pennsylvania, USA​
Inge Geykens​ Tilburg University, The Netherlands​
Katrijn Gielens​ University of North Carolina, USA​
Els Gijsbrechts Tilburg University, The Netherlands
David B. Godes​ University of Maryland, USA​
Zeynep Gurhan-Canli Koç University, Turkey
Dominique M. Hanssens University of California-Los Angeles, USA
Bruce G.S. Hardie London Business School, UK
Sandy D. Jap Emory University, USA
Oded Koenigsberg London Business School, UK
Leonard Lee​​​ ​National University of Singapore, Singapore
Donald R. Lehmann​ Columbia University, USA​
Barak Libai​ The Interdisciplinary Center (IDC) Herzliya, Israel​
John Lynch​ University of Colorado, USA​
Oded Netzer Columbia University, USA
Koen H. Pauwels Ozyegin University, Turkey
Stefano Puntoni ​Erasmus University Rotterdam, The Netherlands
Werner J. Reinartz University of Cologne, Germany / INSEAD, France
Aric Rindfleisch University of Illinois, USA
John H. Roberts Australian National University, Australia/ London Business School, UK
Roland T. Rust​ University of Maryland, USA​
Uri Simonsohn​ University of Pennsylvania, USA​
Bernd Skiera​ University of Frankfurt, Germany​
David Soberman University of Toronto, Canada / INSEAD, France
Baohong Sun​ Cheung Kong Graduate School of Business, China​
Olivier Toubia​ Columbia University, USA​
Catherine Tucker​ Massachusetts Institute of Technology, USA​
Christophe Van den Bulte University of Pennsylvania, USA
Harald J. van Heerde Massey University, New Zealand
Peter C. Verhoef University of Groningen, The Netherlands
Luk Warlop Catholic University of Leuven, Belgium
Russell S. Winer New York University, USA
Stefan Wuyts Tilburg University, The Netherlands / Koç University, Turkey

Members of the Editorial Review Board (ERB):
Michael Ahearne University of Houston, USA
Sönke Albers Kühne Logistics University, Germany
Adam Alter New York University, USA
Berk Ataman Koç University, Turkey
Rajeev Batra​ University of Michigan, USA​
Eyal  Biyalogorsky The Interdisciplinary Center (IDC) Herzliya, Israel​
Andre Bonfrer Australian National University, Australia
Douglas Bowman Emory University, USA
Steve Burgess University of Cape Town, South Africa
Margaret Campbell University of Colorado-Boulder, USA
Ziv Carmon INSEAD, France
Rajesh Chandy London Business School, UK
Pradeep Chintagunta University of Chicago, USA
Elizabeth Cowley University of Sydney, Australia
Darren Dahl University of British Columbia, Canada
Arnaud De Bruyn ESSEC Business School, France
Barbara Deleersnyder Tilburg University, The Netherlands
Benedict Dellaert Erasmus University Rotterdam, The Netherlands
Siegfried Dewitte KU Leuven, Belgium
Adamantos Diamantopoulos University of Vienna, Austria
Peter Ebbes HEC, France
Tülin Erdem New York University, USA
Skander Esseghaier Koç University, Turkey
Dennis Fok Erasmus University Rotterdam, The Netherlands
Duncan Fong​ Pennsylvania State University, USA​
Ruud T. Frambach Vrije Universiteit Amsterdam, The Netherlands
Philip Hans Franses Erasmus University Rotterdam, The Netherlands
Karen Gedenk University of Hamburg, Germany
Christoph Fuchs ​Erasmus University Rotterdam
Maggie Geuens Ghent University, Belgium
Ron Goettler University of Chicago, USA
Peter N. Golder Dartmouth College, USA
Dan Goldstein​
Oscar Gonzalez-Benito
Microsoft Research NYC, USA
University of Salamanca, Spain
Brett Gordon Columbia University, USA
Rajdeep Grewal Pennsylvania State University, USA
Liang Guo Hongkong University of Science and Technology, China
Michael Haenlein ESCP, France
Rebecca Hamilton University of Maryland, USA
Jin Han Singapore Management University, Singapore
Ernan Haruvy University of Texas-Dallas, USA
John R. Hauser Massachusetts Institute of Technology, USA
Oliver Heil Johannes Guttenberg-Universität, Germany
Kristiaan Helsen Hongkong University of Science and Technology, China
Christian Homburg University of Mannheim, Germany
Michael Houston University of Minnesota, USA
Wayne D. Hoyer University of Texas-Austin, USA
Iris Hung National University of Singapore, Singapore
Raghu Iyengar University of Pennsylvania, USA
Yogesh Joshi
Wagner Kamakura​
University of Maryland, USA
Rice University, USA
DongHoon Kim Yonsei University, Korea
Daniel Klapper Humboldt University, Germany
Ajay Kohli Georgia Institute of Technology, USA
Manfred Krafft University of Muenster, Germany
Trichy Krishnan National University of Singapore, China
Cait Lamberton​
Anja Lambrecht
University of Pittsburgh, USA
London Business School, UK
Vardit Landsman-Schwartz ​Tel Aviv University, Israel / Erasmus University Rotterdam
Gilles Laurent INSEEC Paris, France
​Juliano Laran ​University of Miami, USA
Aurelie Lemmens Tilburg university, The Netherlands
Siew Meng Leong​ National University of Singapore, China
Gui Libe​rali​
Gary L. Lilien
Erasmus University Rotterdam, The Netherlands
Pennsylvania State University, USA
Scott B. MacKenzie Indiana University, USA
Puneet Manchanda University of Michigan, USA
Dina Mayzlin University of Southern California, USA
Natalie Mizik University of Washington, USA
Wendy Moe ​University of Maryland, USA
Anirban Mukhopadhyay Hongkong University of Science and Technology, China
Martin Natter Goethe University, Germany
Vincent Nijs University of California-Davis, USA
Elie Ofek Harvard University, USA
Thomas Otter Goethe University, Germany
Richard Paap Erasmus University Rotterdam, The Netherlands
Paddy V​. Padmanabhan​​ INSEAD, Singapore
Mario Pandelaere Ghent University, Belgium
Amit Pazgal Rice University, USA
Renana Peres Hebrew University, Israel
Andrew Petersen University of North Carolina, USA
Christian Pinson INSEAD, France
Jaideep Prabhu University of Cambridge, UK
John Pracejus University of Alberta, Canada
Ashutosh Prasad ​University of Texas-Dallas
William P. Putsis University of North Carolina, USA
Kalyan Raman Northwestern University, USA
William Ross University of Connecticut, USA
Henrik Sattler University of Hamburg, Germany
Lisa K. Scheer University of Missouri, USA
Bernd H. Schmitt Columbia University, USA
David A. Schweidel​ ​Emory University, USA
Ron Shachar The Interdisciplinary Center (IDC) Herzliya, Israel
Venkatesh Shankar Texas A&M, USA
Jiwoong Shin Yale University, USA
Itamar Simonson Stanford University, USA
Vishal Singh​ ​New York University, USA
Catarina Sismeiro Imperial College London, UK
Rebecca Slotegraaf Indiana University, USA
Raji Srinivasan​
Shuba Srinivasan
University of Texas-Austin, USA
Boston University, USA
Andrew T. Stephen​
Raphael Thomadsen
University of Pittsburgh, USA
Washington University St. Louis, USA
Michael Trusov ​University of Maryland, USA
Kapil R. Tuli ​Singapore Management University, Singapore
Mark Uncles University of New South Wales, Australia
Demetrios Vakratsas McGill University, Canada
Gerrit H. Van Bruggen Erasmus University Rotterdam, The Netherlands
Bram van den Bergh​ ​Erasmus University Rotterdam, The Netherlands
Ralf van der Lans Hongkong University of Science and Technology, China
Jenny Van Doorn University of Groningen, The Netherlands
Marc Vanhuele HEC, France​
Koert van Ittersum ​University of Groningen, The Netherlands
Rutger Daniel van Oest ​BI-Norwegian Business School, Norway
Stijn Van Osselaer Cornell University, USA
J.C.M Van Trijp Wageningen University, The Netherlands
R. Venkatesh​ ​University of Pittsburgh, USA
Julian Villanueva IESE, Spain
J. Miguel Villas Boas​ University of California-Berkeley, USA​
Franziska Völckner​ University of Cologne, Germany​
Joachim Vosgerau​ Tilburg University, The Netherlands​
Luc Wathieu​ Georgetown University, USA​
Kenneth R. Wathne University of Stavanger, Norway
Klaus Wertenbroch​ INSEAD, France​
Berend Wierenga​ Erasmus University Rotterdam, The Netherlands​
Jaap Wieringa​ ​University of Groningen, The Netherlands
Veronica Wong​​ University of Kent, UK​
Catherine Yeung​ National University of Singapore, Singapore​
Robert Zeithammer​ University of California-Los Angeles, USA​
Jie Zhang​ University of Maryland, USA​
Juanjuan Zhang​
Rui (Juliet) Zhu​​
Massachusetts Institute of Technology, USA​
Cheung Kong Graduate School of Business, China​