Course Credit Breakdown and Program Requirements
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Program Courses and Mandatory Workshops:
Yearlong (4 Credits)
• Venture Creation A and B – Adv. Liat Aaronson
• Entrepreneurship Workshop – Adv. Liat Aaronson
Semester-long (2 Credits)
• Managing New Products and Services – Dr. Eyal Maoz
• Entrepreneurship in the New Economy – Mr. Liad Agmon
• Legal Aspects of Entrepreneurship – Dr. Ayal Shenhav, Adv. and Adv. Liat Aaronson
• Business Positioning Strategy – Mr. Michael Emery
• Psychological Aspects of Entrepreneurship – Dr. Amir Kfir
• Financing Entrepreneurial Ventures – Dr. Yoram Friedman
• Strategic Thinking – Prof. Yair Tauman
Intensive Workshops (2 Credits)
• Fundamentals of Finance – Dr. Orly Sade
• Marketing Strategy for New Products – Dr. Eyal Maoz
Supplementary Non-Credit Workshops:
• Innovation Management – Ms. Galya Racine
• Vision and Values – Ms. Lorraine Tuffias
• Leadership – Dr. Amir Kfir
• Effective Communication – Ms. Abigail Tenenbaum and Mr. Michael Weitz
• Negotiations Skills – Adv. Michael Tsur
• Intellectual Property Law – Adv. Neil Wilkof
• Israel Economic Environment – Dr. Yossi Bachar
Program Requirements:
• Students in the Zell Entrepreneurship Program must complete all of the required
courses for the program (26 semester hours)
• Students may not have a second major (due to the amount of time they must
devote to the Zell Program in order to succeed)