Joongel was founded by Dror Ceder and Daniel Tal (Zell 7 - 2008). Joongel developed a new search method on the Internet based on the "long tail" theory. By the end of 2008, the team founded Wibiya, a company that enables web publishers to integrate multiple services, applications and widgets into their environment through customized web-based toolbars. Wibiya was recently sold to Conduit for US$45 million.